
Innovative SUVs Designed to Ease Your Life

SOUEAST is one of China's most established automotive manufacturers, founded in 1995 and backed by Chery Automotive, one of the largest automotive groups.In the UAE, Elite Group Holding is the exclusive authorized distributor of SOUEAST, bringing the brand's full lineup of premium SUVs to customers across the UAE through a growing network of purpose-built showrooms.
SOUEAST vehicles are built around three key attributes: style, comfort, and warm-tech. These qualities reflect the changing expectations of young urban consumers who increasingly view their cars as an extension of their personal living space.
With a lineup spanning the S06, S06 DM, S07, S09, and the S08 DM, SOUEAST offers advanced technology and genuine peace of mind at a price point that makes premium mobility accessible.
Positive Customer Reviews
Showrooms across the UAE
Affordable range of PHEVs




